Alan is a highly energetic and enthusiastic coach who has been involved with sports his entire life, and triathlon since 1993.

Alan has been coaching triathlon since 2009, XTRI® since 2013 and teams in business since 1988.

Alan is a BTF Personal Coach, Coach educator and assessor, Swim Smooth Coach and is a member of the Institute of Leadership and Management.

As an athlete, Alan’s results are modest with a GB representation, 4 Scottish age group medals and the occasional outright podium. He’s also a Celtman! finisher.

Highlights as a coach include 3 XTRI® wins, multiple top 10’s at XTRI®, Kona Qualifiers, National champions, and 4 x 70.3 . age group wins. Oh and an Olympic medal! He has direct experience of Celtman, Norseman, Canadaman, Hispaman and Pataganman.

Andrew Fast is dedicated to helping athletes thrive. He has been racing as a professional triathlete and trail runner since 2011 and is a two time Alaskaman champion. As a coach Andrew implements an evidence based approach. Clients can expect a customized program that builds and sharpens fitness that is unique to the XTRI® racing format.

“I enjoy working with any athlete who is invested in their process,” says Andrew of his coaching philosophy. Absorbing the training load hinges on life outside of training. The foundation of any program Fast writes is adapted to the specific needs of the athlete and is established through clear and effective communication.

Fast lives in Salt Lake City, Utah with his wife Alycia, who is also an accomplished professional triathlete. He is a Doctor of Physical Therapy. When not coaching and racing, you can find him in the clinic treating mountain and endurance athletes, helping them get back to doing what they love.

Chris is a co-founder of ikonix coaching and a coach at Espresso Coaching. He is a well travelled, experienced triathlon coach with a quick wit and keen sense of humour. Chris is a BTF Personal Coach, holds a Level 3 Diploma in Sports Nutrition and a Diploma in Swedish Massage; he also has a Diploma in Remedial & Sports Massage.

Chris is a member of the Norseman® black t-shirt finisher club. In 2018 alone, he successfully completed 4 XTRI World Tour events, Celtman!, Swissman, Swedeman and ICON. Chris also enjoys undertaking ultra-running events. He knows that dedication and commitment transfer your dream into a reality.

Chris’ humility has guided him naturally from athlete to coach. For decades, he has successfully coached others in a variety of specialised skills. He has an extraordinary ability to put you at ease by considering both the physical and psychological preparation needed to overcome your challenges.

Caroline started triathlon as a total novice in 2003. Having worked hard to progress in each of the three sports, she has now been competing as a professional triathlete since 2013 with numerous notable results including IM PRO podiums and winning Canadaman XTRI® in 2019.

She is also an experienced support crew member having supported husband Mark in numerous extreme triathlon races. Caroline has also been coaching for over 10 years and is particularly interested in the mental aspect of the sport.

She helps athletes to meet their potential through a combination of balanced training and attention to race focus.

She has coached athletes to success in all sorts of extreme challenges including the coveted black t-shirt at Norseman®.

3 x XTRI winner, ultra cyclist, GB Elite gravel cycling team. Has completed Norseman, Celtman - and coached many athletes to successful completion of numerous different endurance sports events. Athletes of all abilities welcome 

Christian has been pushing limits within triathlon, swimrun and ultramarathoning since 2007. In 2014 he finished Norseman and fell in love with the XTRI® format of racing.

He started coaching Ironman athletes in 2012 and has worked with over 300 athletes ranging from first timers to Kona qualifiers and of course XTRI® finishers. He uses a holistic perspective where the athletic development of an athlete is only one part of the puzzle.

As a father of three and entrepreneur he understands the challenges of work-life balance and a cornerstone in his coaching philosophy is that each session needs to have a purpose. Sometimes this purpose is not only physical development but also to build the mental muscles gradually.

Christian is a strong believer that we can endure so much more than we think if we combine courage with good habits and gradual development both on the physical and mental side of performance.

Graeme got involved in sports at University and completed his first sprint triathlon in 2003. He immersed himself in the world of triathlon and training, becoming one of the UK's fastest amateur Ironman athletes (8hrs 16min 42sec).

Graeme is interested in working with all abilities from the fastest to the slowest but is most humbled to work with those who want to be the best they can be and overcome there own individual hurdles.

In between he followed his passion for the outdoors and the road less travelled, to date having 7x XTRI® finishes under his belt. This including 4x Norseman® finishes as high as 4th place and a fastest time of 10:26:48. He also has 2x wins in Scotland and Sweden.

He has experience of supporting multiple Celtman! races and has coached many athletes to successful XTRI® finishes across the world including several top results and wins.

Graeme has held the BTF Level 3 qualification since 2013, was Scottish triathlon performance coach of the year and works closely with Training Peaks holding the Level2 accreditation.

Number of years as a coach 10

Any notable results?

Guinness World Record for most 70.3 in a year (2010).

Guinness World Record for most 140.6 in a year (2012).

50 Full Distance Triathlons, 50 Consecutive days, All 50 States.

Norseman, Celtman, Swissman, Patagonman.

Biked up Mount Kilimanjaro.

Ran 235 miles across Greece.

Kona X 1

70.3 World Championships X 3

Favourite quote

“The secret to success is doing a lot of little things over a long period of time”.

Johan Hasselmark has a solid 30 years of endurance sports experience. He has 5 years coaching experience and runs Aktivitus in Stockholm, Sweden's leading coach and test operations within endurance sports.

Aktivitus uses an evidence/scientific based approach to training and performance. Using advanced tests (lactate measured threshold tests, VO2max tests etc.) to map and get the accurate individual capacities, intensity zones and training responses.

As an athlete himself Johan Hasselmark has been at international top level in adventure racing for 15 years. Johan has two XTRI® wins (Celtman 2014 and 2019) and finished Norseman® 2019 in the XTRI World Championship®. In multisports and adventure racing he has several international and national wins.

Johan and Aktivitus have a vast track record of coaching athletes in most endurance sports, from beginners to elite/professionals. Within triathlon and XTRI® there are several Clients who are Kona qualifiers, AG winners, XTRI® winners and podium results.

Lucas has been a coach in Brazil since 2007.

He graduated in Physical Education from FEFISA (3-year course), Bachelor from FMU University and Post Graduate in Exercise Physiology from Estácio de Sá University, Lucas has always been present in sports, as an amateur athlete and coach.

In 2016, he founded KAHA MULTISPORT Company, which specializes in training for XTRI® and Mountain Sports. Kaha Multisport is the only company specialized in XTRI® in Latin America.

As a coach, Lucas advises athlete in Brazil and in the USA. His athletes participate in Trail Run Ultramarathons, MTB Stage Ultramarathons, Marathons, Ironmans, Xterra and various XTRI®s around the world (Swissman, Norseman, Celtman, Patagonman).

First Brazilian to get Blue T-Shirt in Celtman XTRI and a black T-shirt with best time for a Brazilian in Norseman XTRI®.

In 2020, Lucas and 4 other Kaha Multisport athletes are enrolled in Swissman XTRI®.

Mark Livesey has been deeply immersed in triathlon for over 25 years; racing, coaching and commentating.

He has moved into XTRI® in recent years, completing Patagonman, Canadaman and Fodaxman. He has a strong reputation and has developed his own coaching and training platform (trainxhale.com) to make sure he (and other coaches) can deliver coaching to athletes as effectively as possible with communication as the focus.

Based on his 20 years as a physical training instructor in the military and his ongoing experience in the sport, Mark has developed methods and training strategies which have been proven to work time and again but continue to evolve.

Mark’s no nonsense, comedic approach ensures athletes develop both mental and physical strength while enjoying what they do.

Matteo is a relatively new to Endurance sport yet already highly experienced in both Long\Ultra distance and high performance coaching. He’s been working in the field since 2013, while having fun doing triathlon, ultratrailand alpine skiing.

With a previous career in the racing and sports car industry at Ferrari, he decided to follow his passion for endurance sports literally transferring the development method of high performance vehicles to long distance triathlete and runners.

Matteo is a FITRI (Italian Triathon Federation) Level 3 diploma holder and is specialized in human performance analysis. In this role he is part of the Italian Paratriathlon coaching staff working on the Tokyo2020 project. He’s also educator for Data analysis classes at FITRI.

Mathematical engines, statistics and algorithms are bread and butter for Matteo but numbers have no values without mutual trust, strong communication and a solid process. He’s more sensitive than he likes to show to his AGs forwhom he tries always to design a roadmap aimed to personal improvement before than just performance.

Sami began her triathlon experience on a whim, not being able to swim 25 yards in a pool and not even having a proper bike. She has earned the nickname “Mighty Mouse” by displaying a huge passion for striving to conquer any goal that comes here way. She has progressed to a strong Age Group athlete having completed 107 triathlons of all distances, 21 Iron Distance events, including 4 XTRI® races. She has completed the Ironman World Championships in Kona and 2 AG World Championship 70.3 events.

As a coach she is a USAT Level II Coach, USAC Level II, Swim Speed Secrets Certified, Road Runners Level I and Training Peaks Level II Accredited. She has coached over 110 athletes to the Ironman Finish line including races all over the world. She has coached 100 mile ultra trail runner finishers, as well as XTRI® finishers and has experience with over 200 athletes.

Her tenets are performance, lifestyle and vision and she believes athlete/coach communication is the true key to success.

In 2019 she was Nominated as Coach of the Year through Outspoken, a conference empowering women to achieve success through sport.

Liv is a mechanical engineer turned professional triathlete, coach and race director.  She got into triathlon to spend time biking with her father. In 2019 she did her first Ironman as a fundraiser for brain cancer research. Since losing her father in 2020, she’s dedicated her racing and training to the cause through her Mind Over Matter fundraisers. She began racing as a professional triathlete in 2023.

Liv has completed 23 full distance races including 5 XTRI races with 2 Norseman World Championship qualifications, resulting in 2 Norseman black t-shirt finishes. She was the female champion and course record holder at 2024 Greek Hero XTRI, placed 2nd at 2023 Fodaxman XTRI, and was the female champion at Ironman 70.3 Michigan. She has a current PTO ranking of 27th nationally (9th on the run nationally) and is currently ranked 53rd globally in the Ironman Pro Series.

Liv has been coaching triathletes since 2019 through her coaching company, Tussle Endurance. She’s a USAT Level I Certified Coach, Ironman Certified Coach, USAT Certified Race Director, and a NASM Certified Personal Trainer. She’s coached athletes of all levels, including two Ironman World Championship qualifiers. She’s also self-coached herself to 5 XTRI finishes and several strong finishes in the professional field at Ironman events.

In 2023, Liv founded the annual Mind Over Matter Triathlon as a fundraiser for brain cancer research. The same year, she also founded a USAT-certified high school and youth triathlon team called the Tri-State Terrapins. She also coaches distance running at a local high school.

Magdalena has extensive experience in endurance sports but also in dance, yoga, diet and massage. Although she herself is not the most competitive person she loves the adventure in the challenges she participates in. She has competed in Ö till Ö, the Swimrun world championship twice, with two silver medals to show.

Magdalena has completed Ironman Kalmar Sweden and been a participant in the Coast to Coast Ultratri Sweden - swimming 12 km, cycling 510 km and running 93 km.

In 2013, she completed Norseman and was happy to put on the black t-shirt and has since completed Swedeman and Celtman with a second and third place...

Magdalena is also a core member of the Swedeman organisation team.

For Magdalena, preparation and the joy of sports are more important than timekeeping and placement, even if the competition horns grow when the starting shot is fired. Magdalena is a trained running coach and trained personal trainer and places great emphasis on communication with an agenda to develop her clients into their best self.

“The great thing about the competitions in XTRI is not just to experience the body's mental and physical limits but to enjoy the family atmosphere and the fantastic environments. They can make one marvel and forget the fatigue”.

Mario has been enthusiastic about sports from the day he was born. Both his parents were successful swimmers and Mario was quick to follow in their footsteps. At the age of six he became serious about swimming and a few years later, he completed his first triathlon and instantly fell in love with the sport. Mario has been an avid triathlete for over 25 years and has finished more than 150 triathlon races all over the world. His highlights as an athlete included being “first out of water” at IRONMAN Frankfurt in 2016 and finishing PATAGONMAN in 2019.

Mario has been coaching triathlon since 2017 and is part of the SWISSMAN race crew. He holds a coaching license from the German triathlon federation (DTU).

Mario’s training philosophy is: “Only a transparent, trusting and close cooperation between trainer and athlete can lead to long-term success!“.

Giuliano has been a professional trainer since 2002.

He has a degree in sport science from the University of Milan and has been a coach for the Italian Triathlon Federation (FITRI) since 2014. Since 2016, he has been in charge of the athletic training centre Endorfina Sport + Training, where he trains both amateur and elite athletes.

In addition to the athletic training, which he implements using cutting edge equipment and communication technologies, Giuliano also offers the bike fitting service for all events related to cycling. Many are the goals achieved, some of which include countless completions of Xtri and Ironman races, as well as various qualifiers for both the Ironman 70.3 and X-terra world championships, and podiums in cartel races in road and off-road cycling.

As an athlete Giuliano came fourth at the 2017 Race Across Italy, which has allowed him to qualify for the R.A.A.M, a dream still pending. He has completed 4 Ironman and 9 Xtri (6 Xtri World Tour), and he is qualified for the 70.3 world championships in Lathi 2023, obtaining a second place in his category in Goa.

Deniss is the founder and Head Coach of Tusa Tri Team since 2020.

He has developed many online triathlon, running, and bike training programs, nutrition support, and offline training sessions.

Training programs offered for distances ranging from 5km to Full Ironman and ultra runs.

Ability to coach and help individuals enjoy sports and achieve their desired results.

Educational Qualifications:

Category C Coach from Latvian Sport Agency in 2020.

Iron Man Certified Coach from Ironman University in 2021.

Training peaks Coach Level 2 in 2021.

Basics of Dietetics from Spa School.

Language skills:

Russian - C2; Latvian - C1; English - B2

Judyta started her XTRI® journey back in 2013 as a crew member on the Celtman and then on Swedeman.

Since, she has supported athletes at various XTRI® races and completed Celtman, Norseman and Swissman.

In 2022 she decided to train as a coach to help others on their journey as well as encourage more women to participate these races.

Her aim is to help athletes identify what may be preventing them from achieving their goals and find personalised solutions to allow for consistent training and prepare for demands of the specific races. This will be achieved by regular communication with real flexibility adapting science-based approach to mental and physical training.

Judyta runs a Pilates studio in Edinburgh, coaches in a local triathlon club and spends the rest of the time training or being involved with XTRI World Tour races.

Camilla has much experience from endurance sports and started coaching over 25 yrs ago in running and fitness. 15 yrs ago she did her first triathlon and became hooked on the sport. She is generally not the most competitive person but more interested in bringing others to the podium. She competes at least 4-5 times a year and over the years has done over 10 long distance triathlon races (including many XTRI® races - Swedeman x 2 and Norseman notably), more than 25 half distance races, more then 10 marathons and the Ö to Ö Swimrun World Championship.

In 2015 she took an Endurance PT degree at Bosön in Sweden. Camilla uses the TrainingPeaks platform for coaching but also does lactate testing, maxpuls and VO2max.

Camilla's special interests when it comes to coaching are endurance, nutrition and mental preparations. Camilla offers several different coaching packages from simple training through TrainingPeaks to a full package with training plan, feedback sessions, personal PT sessions, nutrition, flexibility and mental training. Based on your needs she tailors a package that suits you.

Vladimir is a full-time professional coach dedicated to improving the performance of his athletes, employing a style that adapts to athletes' needs while creating an environment that empowers them to learn.

He has coaching experience since 1997 and combined with 30 years of competitive athletics gives him unique insight into the world of endurance sports.

Vladimir has participated in more than 200 triathlon events, of which 15 were long-distance, including 2 times Kona IM WC, ICON, Blacklake, and Celtman.

The athletes he has coached have been National champions, European AG long-distance tri champions, Kona IM WC, and IM70.3 WC participants, Paratriathlon WC medalist and XTRI finishers. He has supported his athletes at Norseman and Blacklake XTRI events.

Vladimir has a World Triathlon level 2 coaching certificate along with a University degree in Sports science and Physical education.

He genuinely cares about his athletes' health and their well-being but holds them to a higher standard, pushes their athletic boundaries, and tests their performance limits.

He shares great enthusiasm and energy with athletes and he is extremely proud that he can make some of their athletic dreams become reality.